Find why users stall, with evidence you can act on.
Algoramming runs UX audits and usability testing from Dhaka, Bangladesh for product teams across the UAE, Qatar, Saudi Arabia, the US, the UK, and Australia. We run a heuristic evaluation against usability principles, watch real users attempt real tasks, and hand you a prioritised list of what to fix and why, ranked by impact rather than opinion.
We audit your product against usability principles and watch real users attempt real tasks, then hand you a prioritised list of fixes ranked by impact, not by whoever spoke loudest.
What this specialism means in practice, written for the people who buy it and the people who will live inside the product after launch.
Covered end to end4
01
Heuristic audit and usability testing, because each catches what the other misses
A heuristic audit uses experienced eyes to catch the problems that violate well-established usability principles, quickly and cheaply. Usability testing puts real people in front of real tasks and shows you the confusions no expert would predict. We use both, because the audit finds the known issues fast and the testing finds the surprising ones, and together they give a far truer picture of where your product loses people than either does alone.
02
A prioritized UX audit list, not a pile of problems
A report that lists forty issues without ranking them is just anxiety. We score findings by how much they hurt and how much they cost to fix, so you get a short list of high-impact, low-effort wins to ship now and a clear-eyed view of the bigger investments. Every recommendation is tied to what we observed, which also makes it far easier to get a sceptical stakeholder to agree.
What you get
Outcomes, not deliverables.
We measure success in shipped value, not tickets closed. Every engagement is anchored to a few outcomes both sides can defend.
Two-week shipping rhythm
01
A clear picture of where and why users stall
02
Fixes prioritised by impact, not by opinion
03
Evidence from real users to settle internal debates
04
Quick wins you can ship immediately, plus a deeper list
What we deliver
Concrete artifacts, not slide decks.
Everything lands in your repositories, your cloud, and your control. Nothing is locked behind us.
01
Artifact
Heuristic audit of key flows
02
Artifact
Task-based usability sessions with real users
03
Artifact
Prioritised findings with severity and effort
04
Artifact
Annotated recommendations and quick wins
Our process
The same senior team, the same playbook.
UX audits runs on the ui/ux design playbook. Boring on purpose, predictable by design.
01Discover
→
02Design
→
03Build
→
04Launch
→
05Support
1
Discover
Interviews, jobs-to-be-done, analytics audits. We anchor design in evidence, not opinions.
Phase 01 / 05
2
Design
Information architecture first, then flows, then visuals. Every screen earns its place.
Phase 02 / 05
3
Build
Components are designed with tokens and states so engineers can ship without translating.
Phase 03 / 05
4
Launch
We pair with engineers during build, review the live UI, and tune what looked right in Figma but lands wrong in the browser.
Phase 04 / 05
5
Support
We run usability sessions, watch session replays, and ship iterative improvements.
Phase 05 / 05
Our toolkit
Pragmatic tools. Senior judgement.
The everyday kit our team reaches for on this work. None of it is sacred; every choice is justified against the problem.
Interface
Application
Data and APIs
Cloud and delivery
01Figma
02FigJam
03Maze
04Hotjar
05Storybook
06Lottie
07Notion
08Adobe XD
09Principle
10Webflow
Common questions
Things teams ask before signing.
Have a different one? Send a single email; we usually answer within a business day.
Often five to eight per audience, which reliably surfaces the majority of serious usability issues. We scale up when you have distinct user groups worth testing separately.
02Do we get fixes or just findings?
You get prioritised findings with clear recommendations. We can also implement the fixes, in design and code, if you would like the same team to close the loop.
03Can you audit a product that is still in beta?
Yes. Auditing before a wide launch is often the highest-value time to do it, because the fixes are cheaper and the first impression still counts.
04What is a UX audit?
A UX audit is a structured review of a product's usability. We evaluate the key flows against established usability principles, find where and why users stall, and return a prioritised list of issues with recommendations, ranked by impact and effort so you know what to fix first.
05What is the difference between a heuristic evaluation and usability testing?
A heuristic evaluation uses experienced reviewers to catch problems that break known usability principles, quickly and cheaply. Usability testing puts real users in front of real tasks and reveals the confusions no expert would predict. We use both, because each catches what the other misses.
06How much does a UX audit cost?
It depends on how many flows we review and how many users we test with. A focused heuristic audit is the lighter option; adding usability sessions costs more but finds more. We scope it to your product and budget and agree the price before we start.
