Frequent and boring beats rare and terrifying
When releases are rare, they are huge, risky, and dreaded, which makes teams release even less often, which makes each one worse. A good CI/CD pipeline breaks that cycle. Small changes flow through automated checks and out to production regularly, so each release carries little risk and problems are easy to pin down. The aim is to make shipping so routine that it stops being an event and becomes just how the team works.



